newstech-newsreport-claims-caught-bill-gates-lie-on-climate-claims-gates/” title=”NewsTechnology NewsTech NewsReport claims ‘caught Bill Gates lie’ on climate; claims Gates”>NewsTechnology NewsTech NewsSony is selling its TV and home entertainment division to one of the biggest Chinese consume
NewsTechnology NewsTech NewsSony is selling its TV and home entertainment division to one of the biggest Chinese consumer electronics company in the USTrendingNYT Connections HintsWordleAmazon SaleQuote Of The Day By Jensen HuangMark CubanJeff BezosOppo Reno 15Jensen HuangBill GatesMark ZuckerbergNYT Connections HintsWordleAmazon SaleQuote Of The Day By Jensen HuangMark CubanJeff BezosOppo Reno 15Jensen HuangBill GatesMark ZuckerbergNYT Connections HintsWordleAmazon SaleQuote Of The Day By Jensen HuangMark CubanJeff BezosOppo Reno 15Jensen HuangBill GatesMark ZuckerbergSony is selling its TV and home entertainment division to one of the biggest Chinese consumer electronics company in the USTOI Tech Desk / TIMESOFINDIA.COM / Jan 20, 2026, 18:35 ISTCommentsShareAA+Text SizeSmallMediumLarge Sony is partnering with Chinese rival TCL Electronics, ceding majority control of its iconic Bravia TV brand. In a new joint venture, Sony is expected to hold a 49% stake, while TCL takes 51%, to manage global TV and home audio operations. Now, the deal gives TCL instant access to Sony's premium market position and decades of picture and audio technology expertise. Toshiba, Hitachi, and Mitsubishi have already exited the TV business entirely, while Panasonic and Sharp have largely stepped back.TCL chairperson DU Juan stated the partnership is expected to help "elevate our brand value" and "optimize the supply chain" as the Chinese manufacturer pushes further into premium global markets.About the AuthorTOI Tech DeskThe TOI Tech Desk is a dedicated team of journalists committed to delivering the latest and most relevant news from the world of technology to readers of The Times of India.
But even that wasn't enough. TOI Tech Desk’s news coverage spans a wide spectrum across gadget launches, gadget reviews, trends, in-depth analysis, exclusive reports and breaking stories that impact technology and the digital universe. The company has now already ditched PCs, tablets, and portable media players to focus on its more profitable entertainment portfolio—anime, film, music, and gaming.End of an era for Japanese TV dominanceSony's Bravia line outlasted most Japanese TV brands by targeting premium buyers willing to pay for superior picture quality.
The partnership is expected to handle global operations—from product development and manufacturing to sales—for TVs and home audio equipment, all carrying Sony and Bravia branding.Both companies aim to finalize binding agreements by March, with the new entity set to launch in April 2027 after regulatory clearance.TCL gets premium positioning, Sony gets an exitTCL has now been climbing the ranks in recent years, moving beyond its budget TV roots to showcase next-gen display technology.
Sony Group is spinning off its television and home entertainment division to Chinese rival TCL Electronics, ceding majority control of the iconic Bravia brand as it accelerates its exit from low-margin consumer hardware.The Japanese electronics giant made public it is expected to take a 49% stake in a new joint venture, with TCL holding 51%.
In return, Sony gains a pathway out of the increasingly competitive TV market while preserving its brand presence through licensing.Sony CEO Kimio Maki framed the venture as creating "new customer value in the home entertainment field," though the move clearly reflects Sony's broader strategy of shedding hardware for content.
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